Black Ops 3 Launch Was Bigger Than Star Wars The Force Awakens Boasts Activision

Call of Duty: Black Ops 3 exceeded Activision’s expectations for the title in “practically every key area: retail sell-in and sell-through, digital full game sales, digital in-game sales and season pass sales,” the publisher has said.

Black Ops 3 was the biggest entertainment launch of 2015, bettering even the opening weekend of Star Wars: The Force Awakens, said Activision president and CFO Eric Hirshberg.

Hirshberg added: “Black Ops III was the top-selling console game globally by a wide margin in both units and dollars sold through. In fact, according to NPD and GfK, we sold through more copies of Black Ops III than the two closest competitors in the genre combined.”

Activision also reiterated that the Call of Duty franchise has now surpassed 250 million units life-to-date worldwide, with over $15 billion in sell-in on full game and in-game content.

Black Ops 3 can also claim to have set a franchise record for Season Pass sales.

Source: Activision Earnings Call via Seeking Alpha