The Call of Duty franchise has never been one to shy away from bold DLC choices, being the first to instigate and risk a high-priced DLC map pack that many analysts thought was a bad idea. Instead, the company generated record profits from DLC and has put forth relatively expensive - and equally successful - map packs since. With Activision CEO Bobby Kotick’s belief that the strength of the continued success relies on DLC-based profits, many are wondering what the next Call of Duty can do to draw in the same amount of profits - and Janco Partners analyst Mike Hickey believes he found the answer: Item-Based Sales.
